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Schlagwort: martin rohla

Tastemakers Award Jury Präsentation

[metaslider id=1648] Auf gar keinen Fall könnten wir entscheiden wer den Tastemakers Award 2014 gewinnt. Es…

Coolinaries on Tour, Coolinary News 19/08/201407/09/2017

This is Us. In Kurz.

The Coolinary Society (gegründet 2012) ist die erste Wiener Agentur für alles rund um Trends im Social Web & Business of Food. 

Die Gründerinnen Mag. Daniela Terbu und Nina Mohimi, sind zwei kreative Kommunikatorinnen mit mehr als 20 Jahren Erfahrung in den Bereichen digitales Branding, CRM, Social Web bzw. Innovations- & Strategieentwicklung.

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  • A marketing case study spotted at @dominiqueansel bakery in LA. If you want to find out more about food marketing in the US & what we can learn in Europe be sure to subscribe to our social-food-trends newsletter.
  • Banana sweet, thin & crispy. Why is this relevant: the vegan a.k.a plant-based snack market is growing fast. And is not anymore about replacement, but becoming more indulgent. Crispy, creamy, rich textures and flavors.
  • Have you checked your tableware lately? Why that is relevant: Tableware reflects the Zeitgeist of a place and how much they invest in (re)presenting a dish. No, it should not be relevant compared to the ingredients and the preparation, but for today’s millennial consumer it it more often than not. Does every restaurant need custom made plates? Of course not, but does it increase the probability of wanting to share a picture - YES!
  • Times are changing and the social web is a big part of it. Not so long ago chefs used to publish cookbooks and give an occasional interview or have a TV show. Now, with the support of social web, chefs are additionally becoming more „accessible“. You can „follow“ them around in real time while they are developing new dishes, traveling and tasting in restaurants and markets around the world. They are also sharing tips and tricks on how to improve your cooking skills (like @paul_ivic sharing his widely copied asparagus recipe). Why is this important: People are realizing that sharing knowledge and being accessible is an increasingly important factor for consumers today and - in case of restaurants - future guests. In one of his insta stories @reneredzepinoma was asked why he has so much time to spend on social media and his answer was „i don‘t, but i enjoy e-meeting our future guests“. 😍 To summarize: Social sharing is caring and shows how much you do value your audience (the digital and actual).

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